الدليل الإرشادي للعمل عن بعد للشراكات الإستراتيجية

الدليل الإرشادي للعمل عن بعد للشراكات الإستراتيجية

الدليل الإرشادي للعمل عن بُعد للشراكات الإستراتيجية:

الدليل الإرشادي للعمل عن بعد للشراكات الإستراتيجية : “كيف يمكنني زيادة أرباح أعمالي؟” إنه سؤال من المحتمل أنك طرحته على نفسك أكثر من مرة، وهناك العديد من الطرق لزيادة المبيعات – تحسين محركات البحث (SEO) وتسويق المحتوى والتسويق عبر البريد الإلكتروني على سبيل المثال لا الحصر.

 

هذه كلها استراتيجيات فعالة لزيادة أرباحك النهائية. لكن هناك إستراتيجية واحدة قد تغفلها: الشراكات الإستراتيجية.

 

وفقًا لدراسة أجرتها شركة Forester ، تقول 77٪ من الشركات أن الشراكات كانت أساسية لاستراتيجية المبيعات والتسويق الخاصة بهم. قالت أكثر من نصف الشركات التي شملها الاستطلاع (52٪) أنها تحصل على أكثر من 20٪ من إيراداتها من مثل هذا التعاون.

 

إذن ما هي الشراكات الإستراتيجية بالضبط وكيف يمكنك الاستفادة منها لزيادة نمو الإيرادات لعملك؟ هذا ما أنت على وشك اكتشافه هنا.

 

في هذه المقالة سنلقي نظرة متعمقة على ماهية الشراكات الإستراتيجية، والقيمة التي تقدمها، ونظرة عامة على الأنواع الشائعة من الشراكات سننظر أيضًا في كيفية جعل هذه الشراكات تعمل لصالح نشاطك التجاري.

 

ما هي الشراكات الاستراتيجية؟

الشراكات الإستراتيجية هي علاقات تجارية طويلة الأمد بين طرفين والفكرة العامة وراء الشراكة الإستراتيجية هي أن شركتين تقدمان قيمة لبعضهما البعض حيث إنهم يكملون بعضهم البعض.

 

بصفتك شركة صغيرة، يمكنك الدخول في شراكة مع منظمة خاصة بالصناعة لزيادة وصولك فالعلاقة في هذه الحالة مفيدة للطرفين – يمكنك الوصول إلى جمهور جديد، وتستفيد المنظمة من العمل مع قائد فكري.

 

دعنا الآن نلقي نظرة على كيف يمكن للشراكات الإستراتيجية أن تعزز أرباحك النهائية.

 

فوائد الشراكات الاستراتيجية

يمكنك تنمية عملك بعدد لا نهائي من الطرق ولكن ستتمكّن من تنمية نشاطك التجاري إلى آفاق جديدة من خلال الشراكات المناسبة.

فيما يلي بعض فوائد تكوين شراكات إستراتيجية ولماذا يجب أن تكون ذات أولوية أكبر إذا لم تكن كذلك بالفعل.

 

يزيد من ظهور العلامة التجارية

زيادة الوعي بالعلامة التجارية هي الخطوة الأولى للوصول إلى جمهورك، لكن المشهد التجاري أكثر تنافسية من أي وقت مضى حيث أن المستهلكين لديهم عدد لا نهائي من العلامات التجارية والمنتجات للاختيار من بينها.

 

أفضل شيء يمكنك القيام به لمشروعك الصغير هو السماح للأشخاص بمعرفة هويتك والقيمة التي تقدمها يمكن للشراكة مع المنظمات الأخرى أو حتى المؤثرين أن تعرض علامتك التجارية لمزيد من الأشخاص وقد لا يشتري المستهلكون على الفور، لكنهم سيكونون على دراية بعلامتك التجارية.

 

يوفر الوصول إلى عملاء جدد

هذا واضح، لكنه لا يزال يستحق الذكر عندما تقوم بتكوين شراكة إستراتيجية مع شركة أخرى، يكون لديك أيضًا فرصة للوصول إلى عملائها أيضًا هذه طريقة فعالة لتنمية عملك.

 

على سبيل المثال لنفترض أنك وكالة تصميم ويب وشراكة مع وكالة لتسويق المحتوى، إذا كانت هذه الوكالة بحاجة إلى مساعدة في أعمال التصميم لعملائها، فيمكنهم إرسال العمل بطريقتك والعكس صحيح.

 

يتيح لك الوصول إلى أسواق جديدة

بالإضافة إلى زيادة ظهور علامتك التجارية والوصول إلى عملاء جدد يمكنك أيضًا الاستفادة من الشراكات الإستراتيجية لدخول أسواق جديدة لم تستكشفها من قبل.

 

كمثال، فكر في Starbucks و Spotify. توجد هاتان الشركتان في أماكن مختلفة تمامًا لكنهما شكلا شراكة متبادلة المنفعة.

 

تسمح الشراكة لـ Spotify بالوصول إلى سوق جديد (شاربي القهوة) والوصول إلى المزيد من المشتركين المحتملين. عندما يزور عشاق القهوة ستاربكس ويسمعون أغنية يحبونها، يمكن لمستخدمي Spotify الاستفادة من قوائم التشغيل هذه وإضافتها إلى قوائم التشغيل الخاصة بهم هذا يسمح لهم بالحصول على نقاط المكافأة التي يمكنهم استبدالها بالمشروبات.

 

إذا كنت تتطلع إلى الاستفادة من سوق جديد أو اختبار الوضع، فإن تكوين شراكة إستراتيجية هو أحد أفضل الطرق للقيام بذلك. بالطبع، سترغب في البحث عن طرق يمكن لشريكك الاستفادة منها أيضًا.

 

يقلل من تكاليف اكتساب العملاء

بغض النظر عن مدى روعة منتجاتك أو خدماتك، فأنت بحاجة إلى تنمية قاعدة عملائك للبقاء في مجال الأعمال، ولكن بين الإعلانات والتكاليف العامة، فإن اكتساب عملاء جدد ليس رخيصًا تمامًا.

 

يساعدك تكوين شراكات إستراتيجية على تقليل تكاليف اكتساب العملاء يمكن أن يسمح لك العمل مع شركة أخرى في كثير من الأحيان بتنمية شركتك دون الحاجة إلى زيادة التكاليف العامة.

 

دعونا نلقي نظرة على مثال لكيفية ظهور هذا قد يبيع البائع أو الموزع برنامج شركة أخرى كخدمة (SaaS) ويكسب عمولة في هذه العملية يمكن لفريق المبيعات الخاص بالشركة أن ينهي الصفقة بسرعة دون الحاجة إلى رعاية العميل المتوقع.

 

يمكن أن يكون تكوين شراكات استراتيجية مربحة بشكل لا يصدق لجميع الأطراف المعنية إنه يولد الوعي بالعلامة التجارية، ويوفر الوصول إلى عملاء جدد، ويمكن أن يخفض التكاليف الإجمالية لاكتساب العملاء.

 

دعنا الآن نلقي نظرة على بعض أنواع الشراكات الأكثر شيوعًا.

 

الأنواع الشائعة من الشراكات

التعاون بين شركتين هو نوع شائع من الشراكة إنها أحد الأمور التي تتبادر إلى الذهن هو التعاون بين Apple و Nike.

تعاونت الشركتان معًا لإنشاء إصدار Nike من ساعة Apple الذكية الشهيرة، والتي تأتي مع وجوه وأحزمة ساعات حصرية.

 

فيما يلي أنواع أخرى من الشراكات التي قد تفكر في تكوينها مع شركات أخرى:

شراكات فجوة الكفاءة

بصفتك شركة صغيرة، لا يمكنك ببساطة أن تفعل كل شيء بنفسك، من المحتمل أن تكون هناك جوانب من المشروع تحتاج فيها إلى مساعدة خارجية.

 

على سبيل المثال، لنفترض أنك تطور تطبيق جوال لشركة أخرى، ولكن ليس لديك أي شخص في فريقك يمكنه إنشاء رسومات مخصصة.

 

يمكنك إما توظيف شخص ما (مزيد من التكاليف العامة) أو تكوين شراكة مع شركة أخرى لسد “الفجوة”. تفيد هذه الشراكة كلا الطرفين حيث يمكنهم أيضًا التواصل إذا كانوا بحاجة إلى عمل ترميز لتطبيقهم.

لا تستطيع الشركات الصغيرة إنشاء حلول خاصة بها للكشف عن الاحتيال في التجارة الإلكترونية ولكن في عام 2021 كان بعضها بحاجة ماسة إلى حل واحد. مرة أخرى من المنطقي الاتصال بمورد متمرس يمكنه تقديم حل وسد فجوة الكفاءة هذه.

 

شراكات التوزيع

شراكات التوزيع هي نوع آخر شائع من الشراكة، ولكن مع التركيز بشكل أكبر على سلسلة التوريد تمكنك شراكات التوزيع من إيصال منتجاتك إلى عملائك.

 

شراكات التوزيع حيوية للعديد من الصناعات لكن أحد أكثرها وضوحًا هو الشركات التي تمارس التجارة بين الأعمال والمستهلكين (B2C). تعتمد هذه الشركات على الشراكات عبر أجزاء مختلفة من سلسلة القيمة لخلق قيمة للعملاء وهذا يشمل الشراكات في مراحل الشراء والإنتاج والتوزيع.

إذا كنت تبيع منتجات، فإن هذه الأنواع من الشراكات هي المفتاح للتأكد من حصول عملائك على منتجاتك.

 

شراكات التكامل

شراكات التكامل هي عندما تعمل مع شركة أخرى لبناء وتقديم منتج أو خدمة متكاملة.

 

يمكن رؤية أمثلة على شراكات التكامل في قطاع التكنولوجيا. على سبيل المثال، تصنع Intel معالجات لعدد من الشركات المصنعة لأجهزة الكمبيوتر، بما في ذلك Apple و HP و Lenovo تستخدم هذه الشركات عمليات Intel وتدمجها في أجهزة الكمبيوتر الخاصة بهم.

 

يمكن أيضًا رؤية مثال آخر لشراكات التكامل في صناعة SaaS. تتكامل العديد من منتجات SaaS مع خدمات أخرى لاكتساب ميزة تنافسية.

يتكامل برنامج أتمتة العمليات التجارية من Frevvo مع العديد من البرامج الأخرى بما في ذلك قواعد بيانات Google Apps Active Directory و SharePoint و SQL.

هذا النوع من التكامل يبسط تجربة العميل بدلاً من الاضطرار إلى التبديل بين التطبيقات المختلفة، يمكنك ببساطة استخدام أحد التطبيقات.

 

الشراكات المالية

النضال المشترك للأعمال التجارية المتنامية هو إدارة التدفق النقدي تبقى الحقيقة أنك بحاجة إلى المال لإدارة عملك ولكن قد يمثل ذلك تحديًا في البداية عندما لا تزال تكتسب عملاء وأحد الخيارات هو البحث عن شراكة مالية مع شركة يمكنها تقديم التمويل.

 

إحدى الشراكات المالية التي تتبادر إلى الذهن هي بين SoftBank و WeWork وهي شركة توفر مساحات عمل مشتركة للشركات التقنية الناشئة.
احتاجت WeWork إلى التمويل لتنمية أعمالها وشراء العقارات، فقدمت لهم SoftBank قرضًا قيمته 18.5 مليار دولار مقابل حصة جزئية في الشركة.

 

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Aya Khaled

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  54. Yet another thing to mention is that an online business administration study course is designed for students to be able to easily proceed to bachelor’s degree courses. The 90 credit education meets the lower bachelor education requirements then when you earn your associate of arts in BA online, you will get access to the newest technologies on this field. Some reasons why students would like to get their associate degree in business is because they can be interested in this area and want to find the general education and learning necessary in advance of jumping right into a bachelor college diploma program. Thanks for the tips you actually provide in the blog.

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  59. Thanks for your fascinating article. Other thing is that mesothelioma is generally brought on by the breathing of materials from asbestos, which is a dangerous material. Its commonly noticed among employees in the construction industry who have long exposure to asbestos. It can also be caused by moving into asbestos protected buildings for a long period of time, Genes plays a crucial role, and some individuals are more vulnerable for the risk compared to others.

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  64. In line with my observation, after a foreclosures home is offered at a bidding, it is common with the borrower to be able to still have some sort ofthat remaining unpaid debt on the mortgage. There are many lenders who seek to have all service fees and liens repaid by the future buyer. On the other hand, depending on particular programs, regulations, and state legislation there may be many loans which are not easily sorted out through the shift of lending options. Therefore, the obligation still falls on the debtor that has acquired his or her property foreclosed on. Thank you sharing your opinions on this weblog.

  65. Thanks for your article. I also believe laptop computers are becoming more and more popular currently, and now in many cases are the only kind of computer found in a household. The reason is that at the same time potentially they are becoming more and more affordable, their processing power is growing to the point where they are as powerful as personal computers out of just a few years back.

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  68. According to my observation, after a foreclosed home is sold at a sale, it is common with the borrower to be able to still have a remaining unpaid debt on the mortgage. There are many loan companies who try to have all expenses and liens paid off by the following buyer. Nevertheless, depending on a number of programs, laws, and state regulations there may be several loans which aren’t easily settled through the switch of lending products. Therefore, the responsibility still remains on the lender that has got his or her property in foreclosure process. Thanks for sharing your opinions on this blog site.

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  76. One thing I would like to say is the fact car insurance cancellation is a terrifying experience so if you’re doing the correct things being a driver you simply won’t get one. Many people do get the notice that they’ve been officially dumped by their own insurance company and several have to struggle to get more insurance after the cancellation. Low cost auto insurance rates are usually hard to get after the cancellation. Having the main reasons for auto insurance cancellation can help owners prevent losing one of the most significant privileges readily available. Thanks for the ideas shared by your blog.

  77. I’ve learned result-oriented things through your blog post. Yet another thing to I have discovered is that in most cases, FSBO sellers will certainly reject you. Remember, they’d prefer not to use your providers. But if an individual maintain a stable, professional partnership, offering guide and being in contact for about four to five weeks, you will usually have the capacity to win a business interview. From there, a house listing follows. Many thanks

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